We believe in the power of the story. So, here are three facts about storytelling for you. And for those of you who are science based, this is all proven with evidence!
Defining a Cause and Launching a Movement
Since the early noughties working on what was then called the ‘Exhibiting Show’ I got the bug for embracing a cause around a business. In this case it was championing the power of Exhibitions as a marketing medium. Despite the inevitable challenge of launching a new show, this commitment and energy massively enhanced the success of the show and the business.