Post Covid how do we refresh our thinking about a pre-existing events or exhibitions? How can we ensure we create new ideas and themes for our events?

Tuesday September 21st 2021 – 9.00am – 1.00pm BST

Tuesday OCTOBER 19TH 2021 – 9.00am – 1.00pm BST

Building a clear vision/mission for the event and developing a strong community and a compelling story for both exhibitors and visitors.

• Key ingredients to great events

• Coming up with New ideas for your events - defining needs, creating value propositions, Selling and USPs

• Storytelling your event concept

The aim of this course is to ‘Creating a Fresh event story after Covid’.

Earn 4 hours toward UFI Certified Professional (UCP). *

This session is hosted by Frazer Chesterman and Marcus Timson of FM Future

An interactive learning programme, exploring individual selling styles and their application in today’s event sales environment.

September 22nd Wednesday 9.00pm – 1.00pm BST

OCTOBER 20th Wednesday 9.00pm – 1.00pm BST

Exploring the role and expectations of the exhibition sales professional

• Identifying a framework for the professional sales presentation

• Investigating the skills of fact-finding and the contribution to the sales process.

• Reviewing the event sales story, highlighting USP’s, benefits and value

• Developing responses for handling objections, building urgency and closing the sale

This session is hosted by Paul Streeter of Paul Streeter Training Services and Frazer Chesterman of FM Future.