Image from online source here. Thank you Mckinsey.
We hope you are enjoying a great summer and 2019 is proving a successful year so far!
This article outlines developments for our new business, FM Future throughout this year.
Change is an inevitable fact of life. And this has proven to be the case for us. As 2019 began, we were confronted with the reality that we were no longer co-owners of the InPrint Show. I am sure you already know that Mack Brooks business was sold to RELX earlier this year and so too was InPrint.
Unfortunately, we were forced into making a difficult decision over Christmas as to what we wanted to do. Stay or go? So on January 4th, we opted to move on whilst FM Brooks and the InPrint Show went with the sale.
This was sudden and it took a bit of soul searching to define and decide what to do next. But where there is change, there is always an opportunity!
During January we spent a bit of time thinking. After 20 or so years of running exhibitions and events, this was the first time we were not defined by a date, a concept, a venue or a location. So what should we do? And Why?
By March, we had both decided that getting a normal job didn’t appeal to us at our stages of life. So we decided to launch FM Future Ltd, a new strategic consultancy designed to help print tech and event companies develop their business through improved marketing, storytelling, event and thought leadership. We want to help companies and people access new markets using our skills of brand-building, marketing, business development and event management. And as we write this, we are already working with some exciting companies and will continue to help the organising team with the InPrint Show in a consultative capacity.
We have also developed 'A Workshop for Launching New Products' and have worked with teams already to help define ideas and bring them to life. If you would be interested in finding out more then do let us know.
Then in June, we launched our FuturePrint platform featuring insight into the future of print technology. We are interested in the people behind that technology. And interesting people prepared to share opinion, as opposed to bland corporate PR. Therefore, it is not a news-based platform as we want content that has value!! We will invest time in creating content that is helpful and inspiring. The format is simple, we will usually spend at least an hour with the interviewee discussing the sector, their story, the challenges, and more information about their products and so on and then collaboratively write the final article with the final approval of the interviewee. Already we have over 1,000 readers and great feedback, so we will continue to develop this. If you are interested in being part of this or becoming a partner then do let us know!
Then we have launched a new survey project on trends and challenges for inkjet. We want to continue to provide insight and value back to this awesome community! In fact, please do enter the Future of Inkjet 2019 Survey here! Your input is valued and we will send you an advanced copy of the report.
Finally, we would like to update you with news about FM Future from time to time, so please do subscribe for our updates here.
All that leaves us to say is we wish you a great summer and a superb rest of 2019 and look forward to seeing you in the coming months and over the autumn event season.
Marcus and Frazer
PS: If you are interested in talking with us to discover how we can help with your marketing or business development then do not hesitate to contact us at Marcus.timson@fmfuturenow.com